rootninja

BanThePhoneBook.org has set up a petition for an opt-in program for receiving the White Pages Phone Book.

To sign the petition all you need to give is your name and zip code.

Did you know that up to 5 million trees are cut down each year to create the white pages phone book and that taxpayers are spending $17 million each year to have these books recycled? Even more surprising is that almost 75% of consumers are completely unaware of the environmental and financial impact in printing, delivering and recycling these books. Given that you likely use online directories, social networks and mobile phone applications to find the contact information you need, it simply does not make sense to have the white pages phone books forcefully delivered to us every year.

Your first instinct may be to think that the WhitePages is desperately trying to hold onto their old ways, but they’re not Murdocking at all. If you take a look at the WhitePages’ own blog you’ll see news about their mobile apps and tools for online searches. It’s good to see them embracing the future.